EABL unveils the Johnnie Walker Blue Club: A Soiree of AI, Luxury and Meaningful Connections.
March 1st, 2024 marked a pivotal moment as we inaugurated the Blue Club with a captivating exploration into the realm of Artificial Intelligence (AI). Set against the backdrop of African perspectives, the event brought together industry leaders and tech enthusiasts, all hosted by the sophistication of Johnnie Walker Blue Label.
The Blue Club experience commenced with an unexpected twist - a warm welcome from Mr. Walker, a life-size avatar embodying the iconic striding man, engaging guests in delightful conversations typical of a social setting but entirely unexpected from a digital screen. Each guest stepped away from this unique encounter primed for an adventure into the world of AI, a journey meticulously laid out by the Blue Club.
Seated and ready, our Brand Ambassador Ryan Majiwa, unraveled the distinctive attributes that position Johnnie Walker Blue Label as a leader in luxury. The narrative seamlessly intertwined with AI as Mr. Walker (the avatar) re-emerged on the digital screen to introduce our keynote speaker, Denloye Enitan, Regional Director of Meta Africa.
In this inaugural Blue Club gathering, Enitan's keynote illuminated the potential for iconic brands to leverage AI, creating unparalleled customer connections and experiences. Moreover, the discussion extended to how small businesses could harness AI, with affordable and effective marketing campaigns being just one example.
The keynote paved the way for a dynamic panel discussion, with experts providing real-world examples of AI integration into the fabric of daily business, marketing, and consumer experiences. The resounding message was clear – the transformative effect of AI is already underway, promising a new era of creativity, connection, and benefit.
Acknowledging ethical concerns about AI and increasing advocacy and litigation for its regulation, the experts emphasized the need for stakeholder dialogue to establish a guiding framework for responsible self-regulation. While AI has been around since 1956, the deeper exploration of its potential is still young and rushing into regulation prematurely could stifle the immense opportunities it presents.
During a panel discussion, Diageo Africa's Digital Hub lead, Waithera Kabiru, emphasized that businesses have only scratched the surface of AI's potential, adding that it is for such exploration that Johnnie Walker Blue Label introduced the Blue Club in Kenya.
As the evening unfolded with rich discourse and unwinding, our Group MD & CEO, Jane Karuku, took to the stage to officially launch the Club.
“The Blue Club exists to be the catalysts of meaningful connections that unlock the potential of our members,” she declared, adding that the occasion marked beginning of a series of gatherings that will bring industry leaders and outliers together, to delve into topics that drive their passions.
She concluded, “We will curate memorable experiences around your passion points and invite you to unwind with us, creating meaningful connections and unwinding among friends and peers. Think of it as a journey of discovery with an exquisite whisky that matches your exquisite tastes.”
KBL Managing Director, Mark Ocitti commented, “We are leading the way in premiumization, fuelled by the profound understanding that our consumers are increasingly choosing to drink better, not more. We are dedicated to crafting exceptional, high-quality beverages that reflect sophistication and cater to refined tastes. Our portfolio stands as a testament to this commitment, offering a unique blend of distinction and artistry in every sip.
Welcome to the Blue Club, where disruptive ideas converge, industries are transformed, and luxury experiences set the standard!
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